UX PROJECT (BENCHMARKING)
Client: sustainable activewear
SUMMARY
My client was in the process of redesigning their website so they wanted to gather some user feedback pre and post change.
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The information was gathered in the form of surveys which were on the clients site for a period of 6 weeks pre and post site change.
DELIVERABLES
Survey data
Heatmapping
Competitive analysis
Problem statement
A/B test ideas
Storytelling and stakeholder presentations
TOOLS
Hotjar
Google Analytics
GOALS
To understand whether users feels towards the website pre and post launch.
To identify areas of concern through verbatim feedback.
To gather an NPS score of the website pre and post launch.
To build a backlog of test ideas which address the issues.
RESEARCH
Surveys:
I built three surveys which targeting different areas of the website:
PDP, PLP and post checkout.
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The idea was to understand the points below and whether they had changed pre and post launch:
Browsing behaviour
Product page information
Checkout behaviour
Brand perception
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FINDINGS & NEXT STEPS
Findings:
I findings covered the following areas:
User problems pre and post
Verbatim - key stories
Mobile first
Checkout journey
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Next steps:
Build an automated report with all the findings
A backlog of A/B testing to address problems