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A/B TESTS

Work: Products
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LOW STOCK

Making the low stock signposting obvious we will increase urgency and drive conversions.

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SOCIAL PROOF

Social proof on relevant products will increase users confidence to purchase and drive add to bag.

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END OF PAGE CONTENT LINKS

Showing relevant category links at the bottom of the PDP will increase browsing for landing users.

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RECOMMENDATIONS

Optimising the recommendations section on the PDP will engage users and increase clickthrough.

UX RESEARCH PROJECTS

Work: Products
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PDP INSIGHTS

To gain insights on the user experience of the product detail page using user testing.

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BENCHMARKING

To understand the users thoughts on the website redesign through online surveys.

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