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RECOMMENDATIONS

Client: sustainable clothing brand

Recommendations: Team Members
Control

CONTROL

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VARIATION

OPPORTUNITY

Data on Contentsquare suggested that users were becoming more reliant on recommendations to navigate the website. 


However, users could only see one and a half products in their viewport (mobile specific) causing them to drop off. 

SOLUTION

I wanted to increase the users engagement with the recommendations and drive a stronger click through rate.


My solution was to design a reduced version of the recommendation so 2.5 products were showing in the viewport. 

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Hypothesis: showing 2.5 recommendations on the page will increase discoverability and browsability of products. 

RESULTS

  • +4% Conversion rate

  • +10% Clicks on the recommendations

  • +1% Pages viewed 

  • -1% Bounce rate

My client has implemented this change on their website. 

Recommendations: Services

VIEW MY WORK

Recommendations: Bio
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