SOCIAL PROOF
Client: contemporary fashion brand
ITERATION 1
ITERATION 2
OPPORTUNITY
The client had recently moved over to AB Tasty and wanted to gather some insights on the value of social proof on their product detail pages.
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They had previously never used social proof and were hesitant in making the message too obvious on the website. They felt adding count of view or purchase didn't fit with the brand and would deter customers from converting.
SOLUTION
The solution was to initially test a single line message on products that were popular. The threshold was set at pages that had been viewed 60 times in 24hours.
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I then carried a further iteration to see whether showing the actual count of views supported add to carts and conversions on the site.
RESULTS
Social proof (without count)​
+3% Conversion rate
Social proof (with count)
+3% Conversion rate (+6% on mobile)
+1% Add to cart
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The next step is to test purchase and reviews social proof.