UX PROJECT (PDP REDESIGN)

SUMMARY

I tested a lot of changes on the clients site which turned into a conversation about redesigning their website. The client had the resources to design the pages but they wanted to learn more about the users that visit the product detail page.

DELIVERABLES

• Usability testing

• Qualitative data 

• Competitive analysis

• Problem statement 

• Storytelling and stakeholder presentations

TOOLS

• User Brain

• Contentsquare

• Google Analytics

GOALS

1. Usability testing: to understand what the users thoughts and feelings are about the current PDP - what they find helpful/what is missing. 

2. Quantitative data: to understand how current users behave when they visit the PDP.

3. Problem statement: to provide the client with clear problem statements and optional solutions. 

RESEARCH

Usability testing:

I defined the questions I wanted to ask the users based on the clients goals. I then built the usability test on User Brain ensuring there was an equal device split.

I conducted 8 usability tests which asked the user to review PDPs across 3 different womenswear websites. 

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Contensquare:

Quantitative data allowed me to uncover whether the problems users mentioned occurred for others and if there was anything we hadn't found through user testing. 

FINDINGS & NEXT STEPS

Findings:

I found six problem statements from the user testing. The themes were surrounding:

1. Imagery

2. Reviews

3. Fit information

4. Recommendations ​

5. Availability 

6. Device differences

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Next steps:

A/B testing to address problems 

Quick fixes 

UX design team to work on low fidelity prototypes