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Client: online accessories retailer
ITERATION 1
ITERATION 2
OPPORTUNITY
Landing traffic was being driven to the product detail page however insights on Google Analytics suggested that these users had a higher bounce rate than those visiting the pop during their session.
Upon looking at the page in more detail I could see that the users didn't have an easy way to navigate too the product listing page to view more products.
SOLUTION
I wanted to improve the journey for these users and encourage discoverability with other ranges on the site. Therefore I set up a test to add links that redirected the user to more relevant content.
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I wanted to ensure these links were clear and fit with the brand of the client. I carried out a couple of iteration of this test to identify which design the users engages with the most.
RESULTS
+5% Conversion rate lift when users interact with the links driven by email
+9% Average order value
+2% Revenue per visit
I launched this experiment as a personalisation for landing users driven to the site via email.